The New York Times
Procrastibaking - Conceptualized and created as a cover for The New York Times Food.
"All procrastibakers do not bake alike. ¶ Procrastibaking — the practice of baking something completely unnecessary, with the intention of avoiding real work — is a surprisingly common habit that has only recently acquired a name. Medical students, romance writers, freelance web designers: Almost anyone who works at home and has a cookie sheet in the cupboard can try it.”